WAITROSE BY ANY OTHER NAME

Upmarket supermarket Waitrose ran a customer survey on Twitter, in which readers were asked to complete the following sentence - 'I shop at Waitrose because . . .'  This is a prime example of a fairly staid business trying to get with it and make use of the new-fangled social networking media.  And getting it rather wrong.  You may have seen some of the answers which appeared in the national press (the old-fangled paper sort).  Well, they amused me; so her are a few.

'... because I don't like being surrounded by poor people.'

'... because the toilet paper is made from 24ct gold thread.'

'... because Clarrissa's pony just will not eat Asda value straw.'

'... because, darling, Harrods is just too much of a trek mid-week.'

'... because I want to prove to Jeremy Kyle that I am not a 21-year old dole scrounging father of two.'